B2B Email Lists: A Cost Effective Approach

Many companies that start their journey wonder what can and cannot be done when collecting personal data and sending for their emailing campaigns. You are not always aware when it comes to email marketing with Business Mailing List the importance of your own distribution lists,but it is an essential aspect, not only for practical, but also legal reasons.
Building our customer databases properly is a laborious and sometimes time-consuming process; but if we rush and do not take into account certain rules, we may make mistakes that seriously harm us.

Who can we include in our distribution lists?
Before we start capturing e-mail addresses from public lists, or databases that we have not created ourselves, we must plan our distribution lists carefully, addressing legal issues in email marketing with Business Mailing List.

Broadly speaking, these laws state that:
• Commercial communication must be identified as such. To do this, we may include the word "Advertising", "Commercial Information", or "Publi", more concise for the Subject field.
• You must specify who the sender is. In addition to legality, for practical purposes it is shown that the rate of opening emails drops when it is not clear who sends the message, so we recommend including the name of the issuing company.

B2B email Lists

• It is forbidden to make unauthorized communications by the recipient, hence the importance of generating their own distribution lists, whose data have been extracted with the appropriate consent. Where a contractual relationship exists, this will not apply, provided that the contact details are used to send communications about products or services related to which they generated the relationship at the time.

• In any case, in all our communications (and at the time of data collection) we must always offer the possibility for the recipient to cancel when he wishes to receive shipments, in a simple and free way.

Where and how should we have our customer database?
When we collect data from our customers,we must inform them of the purpose for which we will use it, in addition to offering them the possibility to rectify or cancel them when they deem it appropriate.

Likefully, when storing personal data, we are obliged to notify the Spanish Data Protection Agency of the location of the file, who is responsible, what data is contained in it, and what its purpose is.

Today, society is increasingly sensitized to data protection. Therefore, if your company is not complying with the regulations, it is advisable to expedite its adequacy to avoid taking unnecessary risks.

The laws, in addition to recommending, sanction, so it is essential to take them into account to correctly manage our distribution lists, and if you delegate it to a company specialized in email marketing with Business Mailing List,make sure that they conform to your compliance.

Sterling marketing solutions is one of the leading Online Marketing company delivering customized B2B Database solutions to support your sales and marketing teams in the lead generation process.

Sterling marketing solutions provides customized B2B email and mailing lists configured as per job functions, industry, geographic regions, demographics, size of the company.